Paying too much attention?

There was a story this week in a British newspaper that showed some research that indicated that golfers really need to defocus on their swing in order to play well, that concentrating and thinking about the swing technique needed actually worked against them.

I think the same thing goes for a dental practice. Whether it is doing a complicated procedure, or experiencing a slow down, when the dentist starts to get too focused and too intent on what's gone wrong, he/she will often makes things worse, actually interferes with the necessary learning and improvement.

My advice is to go back to basics: Be available, attractive, and accomodating. Welcome people into your practice and appreciate their being there with you. Think more about their experience in your office than what new tool or technique you can learn.

People are buying value today, and that means YOU MUST HELP ESTABLISH that value. 

But you don't have to get all introspective and paralyzed through overanalysis. Just concentrate on what they want, and listen to them!